Swire Pacific
Aviation
Cathay Pacific Airways is to launch cargo services to two new destinations in the United States. On 6th March, the airline will add Miami and Houston to its US freighter destinations, which already include New York, Chicago, Dallas, Atlanta, Los Angeles and San Francisco. The new service will follow a Hong Kong-Anchorage-Miami-Houston-Anchorage-Hong Kong routing and will be operated three times a week using a Boeing 747-400ERF (Extended Range Freighter). The new US services follow on from the addition of Jakarta and Ho Chi Minh City to the freighter network in January. This service operates twice a week on a Hong Kong-Jakarta-Ho Chi Minh City-Hong Kong routing and marks the airline's first scheduled freighter flight to Indonesia. In addition, Cathay Pacific will boost its service to Milan with effect from 12th February, adding three more flights a week to make a six-times-weekly service. With the addition of the new services, Cathay Pacific will operate cargo flights to a total of 38 destinations using a fleet of 22 dedicated freighters.
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Beverages
During February, Swire Coca-Cola USA sponsored the 2009 Special Olympics World Winter Games, held at Boise, Idaho, hosting 3,000 athletes and 6,000 volunteers from 85 countries. Promotional activities included retailer programmes, a partnership with the 2009 Caldwell Wildcats USA Floor Hockey Team, a lounge area in the Special Olympics Village and media coverage.
Meanwhile, Swire Guangdong Coca-Cola has been confirmed as the official Beverage Partner for the 26th Summer Universiade to be held in Shenzhen in 2011. The Universiade, also called the "Small Olympics", is held every two years. The 26th Games will attract 10,000 athletes from over 160 countries. As an official partner, Swire will supply all non-alcoholic beverages to the Games, and will run marketing activities leading up to, and tying in with the event.
Six of Swire Beverages' seven bottling units in Mainland China have received the "2008 CBIA Water Conservation Outstanding Performance Award" at the CBIA annual conference held on 18th December. In addition, Hangzhou BC Foods Co. Limited was named as one of the Top 20 Beverage Companies in China. The award was based on a comprehensive review of the company's performance, including sales volumes, as well as social responsibility and energy/water savings.
Trading & Industrial
Taikoo Motors Group, the exclusive distributor of Volkswagen passenger vehicles in Taiwan, opened its new flagship showroom in Taipei on 26th February. Located on Reikuang Road in Neihu, the 1,983m2 showroom is the first in Taiwan to adopt Volkswagen's new "modular concept" white interior, and has space to display up to 21 Volkswagen models.
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