Swire Pacific is one of Hong Kong's leading publicly quoted companies. The company was formed in 1974 from an existing listed Swire entity, as the holding company for the Swire group's principal businesses in Hong Kong, Mainland China, Taiwan, Singapore and elsewhere. Swire Pacific's interests are grouped under five divisions: Property, Aviation, Beverages, Marine Services and Trading & Industrial, and the company is a major shareholder in three other well-known Hong Kong public companies, Swire Properties, Cathay Pacific Airways and Hong Kong Aircraft Engineering Company (HAECO), the latter two of which also act as holding companies for Swire's other Aviation Division businesses.

Swire Pacific's Property Division comes under Swire Properties Limited, one of Hong Kong's largest landlord and a large operator of retail space. The company also has significant investment properties under development in Mainland China, Hong Kong and the USA, and hotel interests in Hong Kong, Beijing, Guangzhou, Florida and the UK. In addition to airlines and aircraft maintenance and engineering, Swire Pacific's Aviation Division includes airline catering, air cargo terminal operation and ground services. Its Beverages Division comprises its strategic partnership with The Coca-Cola Company; Swire Pacific operates one of the largest Coca-Cola franchises in the world, and sold 923 million unit cases of product in 2010. Its Marine Services Division includes Singapore-based Swire Pacific Offshore, one of the leading international providers of offshore marine services to the oil and gas industry, and a 50% share in Hong Kong's leading ship repair and towage and salvage operator, HUD Group. Swire Pacific's Trading & Industrial activities include the distribution of motor vehicles in Taiwan and of branded sports and lifestyle shoes and apparel in Hong Kong, Macau and Mainland China. Its industrial interests range from the manufacture of paint, to sugar packaging for historic brand Taikoo Sugar, established by Swire in the 1880s.