Swire Pacific is one of Hong Kong's blue chip publicly quoted companies. The company was formed in 1974 from an existing publicly listed Swire entity, as the holding company for the Swire group's principal businesses in Hong Kong, Mainland China, Taiwan, Singapore and elsewhere. Swire Pacific's interests are grouped under five divisions: Property, Aviation, Beverages, Marine Services and Trading & Industrial, and the company is the major shareholder in three other Hong Kong public companies: Swire Properties, Cathay Pacific Airways and Hong Kong Aircraft Engineering Company (HAECO). Cathay Pacific and HAECO act as holding companies for Swire's other Aviation Division businesses.

Swire's Property Division comes under Swire Properties Limited, which was quoted on the Hong Kong stock market in early 2012. Established in 1972, Swire Properties is one of Hong Kong's largest landlords of office space and also has significant investment properties under development in Mainland China, Hong Kong and the USA, and hotel interests in Hong Kong, Beijing, Guangzhou, Florida and the UK. In addition to airlines and aircraft engineering, Swire Pacific's Aviation Division includes airline catering, air cargo terminal operation and ground services. The group's Beverages Division comprises its strategic partnership with The Coca-Cola Company; Swire Pacific operates one of the largest Coca-Cola franchises in the world, with annual sales in excess of 995 million eight-ounce unit cases of sparkling and still drinks in its Mainland China, Hong Kong, Taiwan and United States franchise territories. Its Marine Services Division includes Singapore-based Swire Pacific Offshore, a leading provider of support services to the international offshore energy industry, and a 50% share in Hong Kong's principal ship repair and towage and salvage operator, HUD Group. Swire's Trading & Industrial activities include automotive trading in Taiwan and Hong Kong and the retail and wholesale of branded sports and casual shoes, sportswear and equipment in Hong Kong, Mainland China and Macau. Industrial interests range from paint manufacturing, to sugar packaging and distribution for historic brand Taikoo Sugar, established by Swire in 1881.