Strategy

The strategic objective of Cathay Pacific (as a listed company in its own right) is sustainable growth in shareholder value over the long-term. The strategies employed by Cathay Pacific in order to achieve this objective (and the strategic objectives of HAECO) are these:

  • The development and strengthening of Hong Kong as a centre for aviation services, including passenger, cargo and aircraft engineering services.
  • The development and strengthening of the airline (Cathay Pacific and Cathay Dragon) and aircraft engineering (HAECO) brands.
  • Developing the fleets of Cathay Pacific and Cathay Dragon (by investing in modern fuel efficient aircraft) with a view to their becoming two of the youngest, most fuel efficient fleets in the world.
  • Maintaining and enhancing high standards of service to passenger, cargo and aircraft engineering customers.
  • Strengthening the airlines’ passenger and cargo networks and improving what they do on the ground and in the air.
  • Continuing to build the strategic relationship with Air China.
  • Increasing the range and depth of aircraft engineering services offered by HAECO.
  • Endeavouring to minimise the impact of the airlines and of HAECO on the environment.