Strategy

The strategic objective of Swire Properties (as a listed company in its own right) is sustainable growth in shareholder value over the long-term as a leading developer, owner and operator of principally mixed-use commercial properties in Hong Kong and Mainland China. The strategies employed in order to achieve this objective are these:

  • The creation of long-term value through conceiving, designing, developing, owning and managing transformational mixed-use and other projects in urban areas.
  • Maximisation of the earnings and value of its completed properties through active asset management, and by reinforcing its assets through enhancement, redevelopment and new additions.
  • Continuing its luxury residential property activities.
  • Remaining focused principally on Hong Kong and Mainland China.
  • Conservative management of its capital base.