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Swire Pacific is one of Hong Kong's blue chip publicly quoted companies. The company was formed in 1974 from an existing publicly listed Swire entity, as the holding company for the Swire group's principal businesses in Hong Kong, Mainland China, Taiwan, Singapore and elsewhere. Swire Pacific's interests are grouped under five divisions: Property, Aviation, Beverages, Marine Services and Trading & Industrial, and the company is the major shareholder in two other Hong Kong public companies: Swire Properties and Cathay Pacific Airways.

Swire's Property Division comes under Swire Properties Limited, which was quoted on the Hong Kong stock market in early 2012. Established in 1972, Swire Properties is one of Hong Kong's largest commercial landlords and operators of retail space, principally through the ownership and management of its core centres at Pacific Place and Taikoo Place. The company has developed five retail led mixed-use projects in Mainland China, and a mixed-use development in Miami, the USA. In addition to airlines and aircraft engineering, Swire Pacific's Aviation Division includes airline catering, air cargo terminal operation and ground services. The group's Beverages Division comprises its strategic partnership with The Coca-Cola Company; Swire Pacific operates one of the largest Coca-Cola franchises in the world, with annual sales in excess of 1,700 million eight-ounce unit cases of sparkling and still drinks in its Mainland China, Hong Kong, Taiwan and the USA franchise territories. Its Marine Services Division includes Singapore-based Swire Pacific Offshore, a leading supplier of marine services focussing primarily on the offshore energy industry, and a 50% share in Hong Kong's principal ship repair and towage and salvage operator, HUD Group. Swire's Trading & Industrial activities include automotive trading in Taiwan and Hong Kong and the retail and wholesale of branded sports and casual shoes, apparel and accessories in Hong Kong, Mainland China and Macau. Industrial interests include sugar packaging and distribution for historic brand Taikoo Sugar, established by Swire in 1881.