Community involvement is an integral part of Swire Pacific's strategy for sustainable development. When the communities in which we operate prosper, so do we. We support our communities in two ways: through charitable donations by The Swire Group Charitable Trust ("Swire Trust") and by encouraging and supporting our staff to take part in a range of community initiatives organised by our operating companies.

The Swire Group Charitable Trust

Established in 1983, the Swire Trust is the philanthropic arm of Swire Pacific Limited and a registered Hong Kong charity. Overseen by a Philanthropy Council, the Trust receives annual income from Swire group companies and disburses funds to non-profit organisations in Hong Kong and Mainland China.


We aim to create positive change in Education, Marine and Arts through supporting registered non-profit organisations primarily in Hong Kong and Mainland China.

The Swire Trust’s vision is to promote diversity, equal opportunity and sustainable growth, focusing on three core areas:

  • Education: to enhance education equity, quality and innovation for disadvantaged children and youth in Hong Kong and Mainland China.
  • Marine: to help create sustainable marine ecosystems in Hong Kong and Mainland China through policy change, public engagement and scientific research.
  • Arts: to promote an inclusive Arts sector, and to use Arts to address social issues in Hong Kong.

Community initiatives

Swire Pacific’s operating companies share a common goal of making a positive impact on the communities which they serve. Staff actively volunteer their time and skills to participate in a wide array of community initiatives and in addition to in-house programmes, Swire Pacific also partners with various NGOs in order to extend outreach and broaden our impact.

Further information can be found in our 2017 Sustainability Report.