Community Involvement

Investing in our communities to help shape a better future

We believe that, if the communities in which we operate prosper, so do our businesses. We support the communities in which we operate directly and through the Swire Group Charitable Trust (the Trust). In 2016, the Trust donated HK$55.7 million to over 60 charities, supporting projects to help disadvantaged children, promote diversity and inclusion, encourage creative learning opportunities, offer preventative health care for young people and support marine life and biodiversity. In total, we invested HK$79.8m in community activities in 2016.

Recognition
In 2016, Swire Pacific was awarded the 15+ Caring Company Award by the Hong Kong Council of Social Service for good corporate citizenship.

The Swire Group Charitable Trust

The Trust was established in 1983. Its principal focus is on education, the environment, arts and culture, and those facing extreme hardship. The Trust receives all its income from companies in the Swire group and provides funds for charitable purposes to non-profit organisations, mainly in Hong Kong and Mainland China. It is overseen by a Philanthropy Council, which is chaired by an Executive Director of Swire Pacific.

 

The following grants were made or renewed during 2016
Arts and Culture / Arts for ALL
PROJECT NAME

Arts and artistic talent among persons with disabilities

To promote the arts and artistic talent among persons with disabilities, to create equal opportunities for them in the world of art and to foster social integration.

GRANT AMOUNT
HK$1.5 million annually
to Arts with the Disabled Association Hong Kong
PROJECT NAME

The Magic of Audio Description

To develop and provide pre-recorded or live audio descriptions for movies and performances.

GRANT AMOUNT
HK$3.1 million
to The Hong Kong Society for the Blind
PROJECT NAME

Spark! Arts Programme for Children in Small Group Homes

To nurture disadvantaged children by building their creativity and self-confidence through the arts and offering visual and performing arts activities.

GRANT AMOUNT
HK$2.3 million
to Hong Kong Youth Arts Foundation
Education / Special Education Needs and Creative Teaching
PROJECT NAME

World Voice II

To provide primary school teachers with singing tools intended to provide a creative and inclusive learning environment for students with special educational needs.

GRANT AMOUNT
HK$1.9 million
to British Council
PROJECT NAME

Support Unit for Special Education Needs under the Centre for Special Education Needs and Inclusive Education

To establish a specialised education unit to provide future teachers with practical experience in teaching children with special needs, to provide services for children with special needs and to develop new and creative teaching methodologies for children with special needs.

GRANT AMOUNT
HK$10 million
to The Education University of Hong Kong
PROJECT NAME

Life Education Activity Programme

To help prevent substance abuse by providing health-based education programmes to young people.

GRANT AMOUNT
HK$6.0 million annually
to Life Education Activity Programme
PROJECT NAME

Village Model in Rural China

To foster early childhood development through learning centres, family skills training and community building for left-behind children and their families.

GRANT AMOUNT
HK$4.6 million
to OneSky
PROJECT NAME

Taikoo Primary School

To strengthen the school’s English and Mandarin language teaching and to fund special projects.

GRANT AMOUNT
HK$2.0 million annually
to Taikoo Primary School
Environment / Sustainable Marine Ecosystems
PROJECT NAME

Ocean Asia Project II

To build public knowledge of and demand for sustainable seafood by fostering the sustainable seafood market in Hong Kong and through fisheries research in the East and South China Seas.

GRANT AMOUNT
HK$2.9 million
to ADM Capital Foundation Limited
PROJECT NAME

Juvenile Horseshoe Crab Rearing Programme

To promote biodiversity and habitat conservation through a school-based horseshoe crab rearing project and annual releases of the crabs to their natural mudflat habitats.

GRANT AMOUNT
HK$1.6 million
to Ocean Park Conservation Foundation, Hong Kong

Note 1: Some of the figures above are estimates. In these cases, final grant amounts will depend on exchange rates and/or actual expenditure.

Note 2: A majority of the grants extend over a number of years.

CASE STUDY
CASE STUDY 01

The Oceans Asia Project II

The Oceans Asia Project II

Some of the richest and most diverse fisheries in the world are in Asia. However, Asia’s oceans and seas are under severe pressure from rapid regional economic and population growth, pollution and illegal or unregulated over-fishing. Even as Asian economies continue to industrialise, fisheries remain an important source of revenue and a crucial component of regional food security, coastal livelihoods and the export trade.

The Oceans Asia Project II, undertaken by ADM Capital Foundation with our support, aims to build public knowledge of, and demand for, sustainable seafood. Key project activities supported by us are:

1A comprehensive consumer survey on sustainable seafood;
2Development of Hong Kong’s first sustainable seafood website;
3A sustainable seafood festival;
4A sustainable seafood symposium for suppliers, the food and beverage industry, academics and NGOs; and
5Fisheries modelling for the East China Sea and research on unregulated bottom trawl fishing in the East and South China Seas.
CASE STUDY 01
Cooking demonstration at launch (at EAST, Hong Kong with EAST, Hong Kong chef) for the project’s sustainable seafood website
Sustainable seafood festival logo
CASE STUDY 02

Support Unit for Special Educational Needs

Support Unit for Special Educational Needs

The Trust is funding the establishment of a Support Unit for Special Educational Needs (“SUSEN”) within The Education University of Hong Kong’s Centre for Special Education and Inclusive Education (“CSENIE”). SUSEN supports children and families and builds relevant professional capacity among teachers in the teaching sector, which is vital as Hong Kong has a lack of these specialised skills and experience in this area. Key project activities are:

1Refurbishment of the training centre;
2Unit-based and school-based services for children (and families of children) with special educational needs;
3Development of effective teaching tools and approaches; and
4Workshops and seminars for student teachers and parents.
CASE STUDY 02
Services for children with special needs
Parent workshop

 

More information on the community work of our operating companies can be found in their annual sustainability reports here.

 

GALLERY

Swire Beverages bottling plant at Luohe in Mainland China's Henan Province has the lowest water and energy usage per litre of product of all Swire Beverages' bottling plants. The facility has implemented more than 49 environmental solutions, many of which have also improved production efficiency.

GALLERY

The annual Swire Sustainable Development Forum also acts as a valuable platform for sharing best practice and recognising the efforts that Swire operating companies put into their sustainable development initiatives.

GALLERY

In 2016, solar photovoltaic panels at a number of Swire Beverages bottling plants in Mainland China, reached a capacity of 8.15MWp of electricity. Saving the equivalent of 9,750 tonnes of greenhouse gas emissions.

GALLERY

Cathay Pacific’s retired A340s have been recycled under Airbus’ PAMELA initiative (Process for Advanced Management of End-of-Life Aircraft). Up to 90% of their components can be recycled, reused or recovered.

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