Sustainable development at Swire Pacific is not viewed simply as a cost or a set of good intentions. It is a strategic imperative for our businesses and part of our overall approach to building long-term value for our shareholders. For Swire Pacific, sustainable development is about doing the right thing. We know that, in the long run, this approach will make us more competitive and better business operators.
We will be judged on our actions and not on our words. In terms of sustainable development, that means making things happen. Despite economic uncertainties and challenging market conditions, we made good progress in our sustainable development efforts in 2017. I am very proud of the work that we have done together with our staff, our customers and others with whom we interact. There is, of course, much more to do.
We believe that sustainable development should be integrated within, rather than distinct or separate from, our overall business. Sustainable development must be a key part of our strategy and our approach to management. This means having clear strategic objectives and setting goals and targets, with the aim of continuous improvement. This is difficult, but we will not make progress without clear objectives. Our team then must understand those objectives and what they have to do for them to be achieved.
Thinking sustainably requires us to look beyond short term challenges. We need to build the resilience of our businesses to shocks and be ready to take advantage of new opportunities. Sustainable development must be integral to what we do if we are to create long-term value for our shareholders.
We greatly appreciate your interest in Swire Pacific, as we continue our efforts to build a future where we all can thrive.