When our communities thrive so do we
We believe that, when the communities in which we operate prosper, so do our businesses. We support the communities in which we operate directly through the community programmes of our businesses and through the Swire Group Charitable Trust (the Trust). In 2017, the Trust donated HK$59.5 million to over 40 charities, supporting projects to help disadvantaged children, promote diversity and inclusion, encourage creative learning opportunities, and support marine life and biodiversity. In total, we spent HK$100.9 million on community activities in 2017.
In 2017, Swire Pacific was awarded the 15+ Caring Company Award by the Hong Kong Council of Social Service for good corporate citizenship. Cathay Pacific, Cathay Pacific Catering Services, Swire Properties and Swire Coca-Cola were also recognised.