Understanding the needs and concerns of our stakeholders informs our approach to sustainability and our future activity. We must also understand global trends and their impact on us so we can respond effectively to the diverse challenges we face through our sustainability strategy.
Since 2007, we have regularly engaged with stakeholders in order to understand their priorities and expectations and their perceptions of our performance, particularly in relation to sustainable development. Fostering dialogue is essential as it maintains trust, gains support for our activities and occasionally reconciles diverging interests. It also helps us to focus on areas for improvement so that we can take corrective action.
We define stakeholders as internal and external interest groups who have a significant impact on our business or who are significantly affected by our operations.