Swire Trust

Swire Trust

The Swire Group Charitable Trust (Swire Trust) is part of the wider Swire group, which was established in 1816 and began its Chinese Mainland operations in 1866. Swire Trust was established in 1983 as the philanthropic arm of Swire Pacific Limited. The Trust receives annual income from companies in the Swire group in Hong Kong based on a percentage of Swire Pacific Limited’s profit. The Trust is a Hong Kong charity registered under section 88 of the Inland Revenue Ordinance, and is overseen by a Philanthropy Council.

Guided by the Swire family motto – Esse Quam Videri – the Trust is motivated by altruism and aims to act for the direct benefit of society and greater good.



A flourishing world of diversity, equal opportunity and sustainable growth

Value in Diversity: as a 200-year-old company, Swire’s diverse businesses are part of the long-term development of the communities and societies in which it operates. As such, the Trust envisions a flourishing world of diversity where all members of society have opportunities for a meaningful life, and where growth and resources are sustained for future generations.



We aim to create positive change in Education, Marine Conservation and Arts through supporting charitable projects primarily in Hong Kong.


To enhance education equity, quality and innovation for disadvantaged children and youth.

Marine Conservation

To help create sustainable marine ecosystems in Hong Kong through policy change, public engagement and scientific research.


To promote an inclusive Arts sector, and to use Arts in addressing social issues.


More information on the community work of Swire Trust can be found in the annual sustainability report here.


Corporate Social Responsibilities Initiatives of Swire Pacific Group Companies

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