|For Immediate Release||26 July 2022|
"The House Collective" Brand
Swire Hotels to open its first "House" outside China in the dynamic Shibuya District
26 July 2022, Hong Kong - Swire Properties is delighted to confirm that Swire Hotels will open its first luxury hotel outside China under the "The House Collective" brand. Located in Shibuya District, in Tokyo, Japan, the hotel is scheduled for completion in FY 2027. This represents a significant move by the Company to develop its hotel management arm.
The yet-to-be-named hotel will be part of a prestigious mixed-used project by acclaimed developers Tokyu Corporation and Tokyu Department Store (together, Tokyu Group), and L Catterton Real Estate ("LCRE"). Situated on the site of Tokyu Department Store's flagship store, the project is a short walk from Shoto, one of Tokyo's most prosperous neighbourhoods, and a stone's throw from the bustling high-end shopping area of Shibuya which is famous for international designer brands, local arts and culture and distinctive Japanese fashion. The hotel will be a retreat from the bustling city, offering The House Collective's renowned brand of luxury and style.
Swire is no stranger to the Japanese market, having set up offices in Yokohama over 150 years ago. The Group's trading interests in Japan gradually expanded into a diverse portfolio including insurance, shipping and aviation. Cathay Pacific, one of the first international airlines to serve Osaka, Fukuoka and Nagoya, and Swire Shipping are the Group's principal interests in Japan today.
Tim Blackburn, Chief Executive of Swire Properties and Chairman of Swire Hotels, said, "Over the past 14 years, Swire Hotels has created a series of distinctive and stylish properties which stand out in a highly competitive industry. We're very excited to be launching The House Collective in Japan and we are looking forward to working closely with our partners, Tokyu Group and LCRE, to creating an exceptional experience for guests in this city. Looking ahead, we are very confident in the future of our hotel business and we will continue to explore opportunities to develop The House Collective and EAST hotel brands in the region."
Toby Smith, Deputy Chairman of Swire Hotels, said, "Witnessing the growth of The House Collective is an extremely proud moment for us as we look to expand into new cities throughout the Asia Pacific region. We're delighted to be able to bring our distinctive design and people-first approach to hospitality to Tokyo. Our partners, Tokyu Group and LCRE, share our vision of a creating a new and vibrant guest experience which will offer world-class hospitality to locals and visitors to Tokyo."
"Swire Hotels' The House Collective creates elevated luxury experiences with distinctive character and a sense of style", said Kazuo Takahashi, President and Representative Director of Tokyu Corporation. "With Swire and The House Collective, we work with one of Asia's most sophisticated and luxurious hoteliers and are delighted to introduce a new standard of contemporary hospitality to Tokyo", said Mathieu le Bozec, Managing Partner of L Catterton Real Estate.
KEY COMPONENT OF A MIXED-USE DEVELOPMENT
This new addition to The House Collective is part of the Shibuya Upper West Project by Tokyu Corporation and Tokyu Department Store (together, Tokyu Group), and L Catterton Real Estate (LCRE).
This 117,000 sqm landmark (includes Bunkamura) will be the epitome of quality living featuring high-end retail, a contemporary luxury hotel and residences, as well as never-before-seen arts and cultural experiences to complement the already vibrant Shibuya District.
The architectural design is led by Snøhetta, an internationally renowned Norwegian firm known for creating sustainable spaces that effortlessly combine conceptual form with Nature. This project aims to meet Tokyu Group and LCRE's ambitious sustainability goals.
THE HOUSE COLLECTIVE
Launched in 2008 in Beijing (The Opposite House), The House Collective creates and manages distinctive hotels in Hong Kong and the Chinese Mainland.
Each with its own cultural character and architecture, The Opposite House in Beijing, The Upper House in Hong Kong, The Temple House in Chengdu and The Middle House in Shanghai were created for seasoned travellers who seek originality, style and personalised service in a luxurious setting.
Each House is uniquely imagined and inspired by its location - from Beijing's prominent art scene, Shanghai's high fashion style, Chengdu's tea and tranquillity, to the bright lights of Hong Kong - with distinctive design, exceptional culinary experiences and individualised hospitality found at each.
Location Maps (subject to change)
(Courtesy of Tokyu Corporation)
Plot Plan (subject to change)
(Courtesy of Tokyu Corporation)
(Image by Proloog. Copyright: Snøhetta. Courtesy of Tokyu Corporation)
About Swire Properties
Swire Properties develops and manages commercial, retail, hotel and residential properties, with a particular focus on mixed-use developments in prime locations at major mass transportation intersections. Swire Properties is listed on the Main Board of the Stock Exchange of Hong Kong and its investment portfolio in Hong Kong comprises Taikoo Place, Pacific Place, Cityplaza and Citygate. The Company's completed portfolio in Hong Kong comprises approximately 15.8 million sq ft (approximately 1.5 million sqm) of space.
In the Chinese Mainland, Swire Properties has six completed mixed-use developments in Beijing, Shanghai, Guangzhou and Chengdu. They include Taikoo Li Sanlitun and INDIGO in Beijing, HKRI Taikoo Hui and Taikoo Li Qiantan in Shanghai, Taikoo Hui Guangzhou and Sino-Ocean Taikoo Li Chengdu. INDIGO Phase Two in Beijing and Taikoo Li Xi'an are currently under development. The Company's completed portfolio in the Chinese Mainland comprises approximately 14 million sq ft (approximately 1.3 million sqm) of space.
In addition to Hong Kong and Chinese Mainland, the Company has investments in the United States, Indonesia and Vietnam.
2022 is Swire Properties' 50th anniversary. Throughout the year, the Company will be celebrating its achievements and the core values that have underpinned its success, over the past five decades, under the theme of "ORIGINAL. ALWAYS". "ORIGINAL" captures Swire Properties' forward-looking and innovative spirit, and "ALWAYS" refers to the Company's long-term commitment and trusted reputation. A range of special events and campaigns will be launched to celebrate this milestone.
Visit Swire Properties' website at www.swireproperties.com.
About Swire Hotels
Swire Hotels creates and manages distinctive hotels in Hong Kong, the Chinese Mainland and the United States under two brands, The House Collective and EAST, providing unscripted and authentic experiences for travellers who seek originality, style and personalised service.
The House Collective, a group of Houses each uniquely imagined and inspired by their locations, began with the opening of The Opposite House in Beijing in 2008, followed by The Upper House in Hong Kong, The Temple House in Chengdu and the latest addition, The Middle House in Shanghai, which opened in 2018. EAST are lifestyle hotels located in Hong Kong, Beijing and Miami with an emphasis on working playfully and playing productively. Located in key commercial districts, EAST brings these cities' buzzing dynamism right to our guests.
Visit Swire Hotels' website at www.swirehotels.com
For media enquiries, please contact:
|Swire Properties Limited|
|Ms. Janice Lam||Mr. Marco Chan|
|Senior Manager, Public Affairs||Assistant Manager, Public Affairs|
|Tel: (852) 2844 3060 / 9389 1229||Tel: (852) 2844 3921 / 9081 6140|
|Email: JaniceLam@swireproperties.com||Email: MarcoChan@swireproperties.com|
|Ms. Teresa Muk||Ms. Jaime Chua|
|Head of Brand & Strategic Marketing||Assistant Director of Marketing|
|Tel: (852) 2844 8998||Tel: (852) 2844 4068|
|Email: TeresaMuk@swirehotels.com||Email: JaimeChua@swirehotels.com|