|For Immediate Release||8 August 2022|
"The House Collective" Brand
Building upon the Company's presence in the Greater Bay Area
and further expanding its hotel management business
8 August 2022, Hong Kong - Swire Properties announced today that Swire Hotels will open an ultra-luxury hotel in the Greater Bay Area in 2025, a move that will further strengthen the Company's hotel management arm. Under The House Collective brand, the new hotel will be located in the heart of Shenzhen Bay.
Having established a local office in Shenzhen in 2019, this is Swire Properties' first venture into the Shenzhen market. The Company is actively exploring development opportunities in the Greater Bay Area.
With a target opening date of 2025, the new hotel will offer 115 guestrooms and 44 serviced residences with stunning views of Shenzhen Bay. The hotel is a major component of a premium mixed-use development comprising Grade-A office towers and an events and exhibition space.
Centrally located, the hotel is well-connected and has easy access to the city's main thoroughfares – including Shenzhen Bay Bridge, and is less than a five-minute drive from the Shenzhen Bay Super Headquarters Base and the Qianhai Cooperation Zone; which will contribute to the integration of Hong Kong and Macao's economies with the Greater Bay Area.
Tim Blackburn, Chief Executive of Swire Properties and Chairman of Swire Hotels, said, "Shenzhen is a shining example of economic reform and one of the fastest-growing cities in the Greater Bay Area. We're very excited to be making our first venture into this market via Swire Hotels. Moving forward, we'll continue to seek out investment opportunities and develop a strong pipeline of projects as part of our HKD100 billion investment plan. The Greater Bay Area has enormous development potential and we're keen to do more."
Toby Smith, Deputy Chairman of Swire Hotels said, "The House Collective has introduced guests to our distinctive brand of hospitality over the past decade. This upcoming House property will be a culmination of our experience so far, and upon opening, will meet the growing demand for exceptional hospitality services in the Greater Bay Area."
As part of its overall development plan, Swire Hotels is ramping up efforts to expand The House Collective and EAST Hotel brands in the region, including the management of hotels under third-party ownership.
In July, Swire Hotels announced plans to open a new hotel (also under The House Collective brand) in Shibuya, Tokyo.
Earlier this year, Swire Properties unveiled a HKD100 billion investment plan for the next 10 years. The goal is to build an exciting development pipeline in Hong Kong, the Chinese Mainland and South East Asia. Half of the fund has been allocated to the Chinese Mainland market, with a focus on retail-led mixed-use developments in Tier-1 cities and emerging Tier-1 cities. It's expected that the Company's attributable gross floor area in the Chinese Mainland will double over the next decade.
About Swire Properties
Swire Properties develops and manages commercial, retail, hotel and residential properties, with a particular focus on mixed-use developments in prime locations at major mass transportation intersections. Swire Properties is listed on the Main Board of the Stock Exchange of Hong Kong and its investment portfolio in Hong Kong comprises Taikoo Place, Pacific Place, Cityplaza and Citygate. The Company's completed portfolio in Hong Kong comprises approximately 15.8 million sq ft (approximately 1.5 million sqm) of space.
In the Chinese Mainland, Swire Properties has six completed projects in operation in Beijing, Shanghai, Guangzhou and Chengdu – predominately retail-led mixed-use developments. They include Taikoo Li Sanlitun and INDIGO in Beijing, HKRI Taikoo Hui and Taikoo Li Qiantan in Shanghai, Taikoo Hui Guangzhou and Sino-Ocean Taikoo Li Chengdu. INDIGO Phase Two in Beijing and Taikoo Li Xi'an are currently under development. The Company's completed portfolio in the Chinese Mainland comprises approximately 14 million sq ft (approximately 1.3 million sqm) of space.
In addition to Hong Kong and Chinese Mainland, the Company has investments in the United States, Indonesia and Vietnam.
2022 is Swire Properties' 50th anniversary. Throughout the year, the Company will be celebrating its achievements and the core values that have underpinned its success, over the past five decades, under the theme of "ORIGINAL. ALWAYS". "ORIGINAL" captures Swire Properties' forward-looking and innovative spirit, and "ALWAYS" refers to the Company's long-term commitment and trusted reputation. A range of special events and campaigns will be launched to celebrate this milestone.
Visit Swire Properties' website at www.swireproperties.com.
About Swire Hotels
Swire Hotels creates and manages distinctive hotels in Hong Kong, the Chinese Mainland and the United States under two brands, The House Collective and EAST, providing unscripted and authentic experiences for travellers who seek originality, style and personalised service.
The House Collective, a group of Houses each uniquely imagined and inspired by their locations, began with the opening of The Opposite House in Beijing in 2008, followed by The Upper House in Hong Kong, The Temple House in Chengdu and the latest addition, The Middle House in Shanghai, which opened in 2018. EAST are lifestyle hotels located in Hong Kong, Beijing and Miami with an emphasis on working playfully and playing productively. Located in key commercial districts, EAST brings these cities' buzzing dynamism right to our guests.
Visit Swire Hotels' website at www.swirehotels.com
For media enquiries, please contact:
|Swire Properties Limited|
|Wayne Leung||Cissy Ho|
|Assistant General Manager, Public Affairs||Senior Manager, Public Affairs|
|Tel: +852 2844 3038||Tel: +852 2844 3948|
|Email: WayneLeung@swireproperties.com||Email: CissyHo@swireproperties.com|
|Ms. Teresa Muk||Ms. Jaime Chua|
|Head of Brand & Strategic Marketing||Assistant Director of Marketing|
|Tel: (852) 2844 8998||Tel: (852) 2844 4068|
|Email: TeresaMuk@swirehotels.com||Email: JaimeChua@swirehotels.com|