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22 Sep 2008
Cathay Pacific Targets Pharmaceutical Industry with Launch of Latest Cargo Product

Cathay Pacific Airways has launched its latest cargo product targeted specifically at the needs of the pharmaceutical industry. has been developed to cater for pharmaceutical shipments that need careful temperature management throughout their journey to ensure the products arrive in perfect condition.

Pharma LIFT ensures priority handling and a coordinated shipment process with multiple checkpoints throughout the journey. In Cathay Pacific's Hong Kong hub, a dedicated Pharma LIFT team is assigned to look after every shipment. The warehouses used by the airline in Hong Kong are equipped with sophisticated, well-managed cool rooms maintained at specific temperatures, and most Cathay Pacific overseas stations are equipped with similar cool-room facilities.

There are four service features of Pharma LIFT:
Active Pharma is supported by dry ice-based containers for frozen or chilled products.
Heating and Cooling Pharma is supported by thermostat-controlled, air-conditioned system containers with compressor cooling and electrical heating functionalities for temperatures ranging from 2 to 20 degrees Celsius.
Passive Pharma enables shipments to travel at the most desirable ambient temperature in the range 2-8 degrees Celsius.
Room Temperature Pharma ensures shipments are protected from extreme changes in temperature and weather.

Cathay Pacific General Manager Cargo Sales & Marketing Titus Diu said: "We are pleased to add Pharma LIFT to our range of cargo products to meet the special needs of the pharmaceutical market, and in particular the fast-growing biopharmaceutical sector. With the pharmaceutical industry burgeoning in Asia on both the manufacturing and consumer fronts, we believe our product will quickly find a niche among shippers."

Cathay Pacific currently offers a total of eight LIFT products catering for the specialist needs of its customers. Alongside Pharma LIFT, the airline also offers Priority LIFT, Courier LIFT, Secure LIFT, DG LIFT, Fresh LIFT, Live Animal LIFT and Expert LIFT. Find out more at under the Products section at

offers a suite of specialised services for the pharmaceutical industry.