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11 Apr 2024
Cathay Pacific to bring even more experience enhancements designed with customers in mind

From its brand-new Premium Economy cabin to an exclusive selection of Chinese wines and collaborations with acclaimed dining establishments, Cathay Pacific continues to raise the bar for customers

Cathay Pacific is bringing customers more of what they love with continuous enhancements that ensure their every journey is one to remember.

Hong Kong’s home carrier fully unveiled for the very first time its all-new Premium Economy cabin experience at an exclusive Customer Experience Showcase at the Freespace at Hong Kong’s West Kowloon Cultural District earlier this week. Coming to its retrofitted Boeing 777-300ER aircraft this year, the new Premium Economy cabin sets a whole new standard for comfort and privacy.

Cathay Pacific also showcased a new, exclusive selection of fine Chinese wines, which are currently being served to customers in First and Business class for a limited time only, as well as highlights from its recent dining collaborations with renowned Hong Kong restaurants, and features of its award-winning inflight entertainment experience.

General Manager Customer Experience and Design Vivian Lo said: “We always put our customers at the centre of everything we do. We listen to our customers, and ensure that we understand what is important to them. These valuable insights continuously motivate us to go above and beyond to elevate our customers’ journeys and ensure that their experience with Cathay is truly unforgettable whenever they fly, shop, spend or dine with us.

“Whether it’s refreshing the inflight experience with new cabin products, creating memorable wining and dining experiences, enhancing our award-winning inflight entertainment experience, and much more, our investments in augmenting the customer experience are all part of our continuous efforts to become one of the world’s greatest service brands – and, from there, the best premium airline.”

Savour an elevated Premium Economy experience
Every aspect of Cathay Pacific’s brand-new Premium Economy has been meticulously crafted with the customer in mind. From the generous seats to the intelligent lighting design and modern fixtures, customers can experience more of what matters most to them.

Settle into the private comfort of the new Premium Economy seat with a greater sense of personal space and seclusion. Thoughtful touches add to their comfort and enjoyment, including a leather headrest and customised seat cushions, privacy wings with a reading light next to the headrest, a 15.6-inch 4K ultra-high-definition screen with 4K on demand and Bluetooth audio streaming, as well as clever storage solutions for personal devices.

New, exclusive Premium Economy lavatories on each side of the cabin offer touch-free features to ensure minimal contact. Mood lighting is also extended to all cabins, including Premium Economy, transporting customers to a relaxing environment during their flight.

Explore a new world of wine
Cathay Pacific’s award-winning wine cellar provides customers with a wide range of stunning vintages and cuvées from esteemed winemakers around the world. The airline’s ever-expanding selection of wines are sourced from prime viticultural regions around the world, including France, Italy, Austria, South Africa, Australia, the United States, New Zealand, and now also China.

Partnering with a number of China’s leading winemakers, Cathay Pacific brings customers an exclusive selection of the finest Chinese wines to explore. This specially curated wine list includes Domaines Barons de Rothschild Lafite’s (DBR Lafite) Domaine de Long Dai 2020 from Qiu Shan Valley in Shandong Province, a medium to full-bodied Bordeaux blend boasting a lively balance and freshness, being served in First class.

One of three wines from Ningxia are also being served on rotation in Business class. The Silver Heights Jiayuan Marselan 2021 is a full-bodied red wine made from 100% Marselan from the fully biodynamic Silver Heights Vineyard. The Grace Vineyard Tasya’s Reserve Cabernet Franc 2018 is a 100% Cabernet Franc from Grace Vineyard, which recently secured a spot on the prestigious 2023 World’s Best Vineyards list. While the Xige Estate Jade Dove Single Vineyard Cabernet Gernischt 2019 is made from the best selection of old Cabernet Gernischt vines from Xige Estate, founded by Bordeaux L’Ecole du Vin-trained winemaker, Zhang Yanzhi.

These wines are available for customers travelling on long-haul routes until May 2024, and can also be purchased on the Cathay Shop.

Embark on an immersive culinary journey
Delivering on its commitment to offering customers memorable dining experiences, Cathay Pacific collaborates with acclaimed local restaurants and brands who share its dedication to providing the finest quality food and drink with a high attention to detail.

Customers can delight in a bespoke menu of reimagined French classics from JIA Group’s Michelin-starred French restaurant Louise, and an all-new selection of “Hong Kong Flavours” developed in collaboration with Cantonese fine-dining institution Duddell’s. Meanwhile, guests at the airline’s The Pier, First lounge at Hong Kong International Airport can delight in specially crafted tasting menus developed together with Rosewood Hong Kong’s much fêted dining establishments.

All of these menus have been carefully curated to provide customers with a taste of Hong Kong’s vibrant and diverse culinary scene throughout their journey.

Thoughtfully curated and award-winning inflight entertainment
Settle into your journey with an unparalleled inflight entertainment experience featuring the largest inflight movie and TV library in Asia-Pacific, with seatback entertainment on every aircraft, in every seat. Named the Best Airline Inflight Entertainment in the world by Skytrax, Cathay Pacific provides a wide selection of thoughtfully curated entertainment for customers offering the best of Disney+, Max, Paramount and more.

Enjoy 4K ultra-high-definition screens, a 4K video-on-demand experience as well as Bluetooth audio streaming in every cabin onboard the airline’s state-of-the-art Airbus A321neo and retrofitted 777-300ER aircraft. An all-new, intuitive graphical user interface (GUI) onboard the airline’s A350s and being progressively introduced to other aircraft types presents a proactive, dynamic and personalised management platform for a meaningful, connected, end–to-end inflight experience.

For more information on the various enhancements Cathay Pacific continues to introduce for customers, visit