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27 Apr 2005
Cathay Pacific Wins Four Brand Awards

Cathay Pacific Airways today announced it received four brand recognition awards in separate polls conducted by the Reader's Digest and Yahoo!

The airline received a Platinum and Gold Award in this year's Reader's Digest SuperBrands customer survey and two awards in the Yahoo! Emotive Brand Awards 2004-2005.

The Reader's Digest SuperBrands consumer survey asked 6,000 readers in Hong Kong, Malaysia, Singapore, Taiwan, Thailand and the Philippines to rate companies according five criteria: quality, value, strength of image, trustworthiness and how well each brand understands consumers' needs.

Cathay Pacific was awarded Platinum SuperBrand status, which according to Reader's Digest recognises "the cream of crop". The airline has now been awarded Platinum status in the Hong Kong airline category for six consecutive years.

"Platinum status is an extraordinary recognition of dominance, meaning no other competitor comes close to them! To achieve Platinum status, these dominant brands must achieve a rating score of at least double that of the nearest competitor," the Reader's Digest explained. The airline received a Gold award in the all-Asia Airline category.

Cathay Pacific received two awards in the Yahoo! Emotive Brand Awards 2004-2005. The airline carried off the Top Emotive Brand award in the Airline category, and was one of seven companies named overall Top Emotive Brand winners.

The Yahoo! Emotive Brand Awards polls the portal's Hong Kong users on brands that most appeal to them. Some 184 companies across 17 categories were nominated. More than 700,000 people voted online.

Yahoo! says the award aims to "recognise companies with good brand values and strong emotional bond with their customers ... and to increase public awareness of quality brands and services which are key to Hong Kong's success as an international business hub."

Cathay Pacific Manager Marketing Communications Celine Ho said: "Cathay Pacific is delighted to receive awards from the Reader's Digest and Yahoo! They are all the more meaningful as they were both decided on the basis of a popular vote and show that customers agree we deliver top service and truly are the airline of Hong Kong."

Cathay Pacific Airways
Corporate Communication Department