Dragonair has once again been named an "Asia Excellence Brand 2011" by Yazhou Zhoukan, a news and current affairs magazine highly regarded within the Chinese community in the Asia Pacific region.

This is the second consecutive year for Dragonair to receive the honour which is presented to 17 of the most influential brands in five countries and territories across Asia: Hong Kong, Mainland China, Taiwan, Singapore and Malaysia. The awarded brands were selected based on a survey among business elites in June 2011 and the votes of Yazhou Zhoukan readers. The final most popular brands are recognised as "Asia Excellence Brands" by the magazine.

"Branding is everything that people see and feel about a company. At Dragonair, a solid foundation that stretches back 26 years has helped us establish a strong brand and a solid reputation in the region, boosted by our reliable and frequent flight connections, top-quality products and warm-hearted service," said Dragonair Chief Executive Officer Patrick Yeung.

Dragonair has won a number of other plaudits in 2011 including being named "World's Best Regional Airline" by Skytrax and "Best Regional Airline" in the Annual TTG Travel Awards. Both of these awards were received for the second year in a row.

"The Yazhou Zhoukan honour, and the other recognition we've received this year, is down to the dedication of our outstanding team. People are the biggest asset of the company as they have helped to shape the uniqueness of the brand and our pursuit of service excellence," Mr Yeung added.

Dragonair Head of Corporate Communication Grace Lee (centre) received the "Asian Excellence Brand Award" from Media Chinese International Limited Group CEO & Executive Director Francis Tiong (right) and Yazhou Zhoukan Chief Editor Yau Lop-poon (left)

Dragonair, an affiliate member of oneworld, is a Hong Kong-based airline operating a fleet of 32 passenger aircraft and serving 33 regional destinations, including 17 cities in Mainland China. Dragonair has been recognised for its product and service quality, and was voted for two consecutive years "World's Best Regional Airline" in the annual World Airline Survey run by Skytrax in 2010 and 2011. Dragonair is part of the Cathay Pacific Group, providing seamless connectivity for passengers to more than 140 cities around the globe.

Dragonair web site address: www.dragonair.com