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12 Feb 2014
Swire Properties and The Boys' & Girls' Clubs Association of Hong Kong Jointly Launch Annual Charity Book Drive

Swire Properties' Community Ambassadors joined The Boys' & Girls' Clubs Association of Hong Kong (BGCA) today to kickstart its annual charity campaign "Books for Love 2014". The campaign begins with a two-month book drive to collect books until 13 April, and will be followed by a charity book sale held at ArtisTree in TaiKoo Place between 23 and 26 April.

Collection drop boxes have been placed in various residential and commercial properties managed by Swire Properties, as well as service centres of BGCA.

The collected books will be sorted and categorised by Swire Properties' Community Ambassadors and BGCA volunteers and put on sale for HK$10 each. All proceeds from the sale will go to BGCA to help create more educational opportunities for children in need.

With the aim of promoting a love of reading in a green and affordable way and contributing to a meaningful cause, the charity campaign returns for its fourth annual run after receiving an overwhelming response last year, when it collected more than 50,000 books, welcomed almost 15,000 visitors and raised a donation of more than HK$400,000.

Details of the book collection periods and location points are listed below:

*Please do not donate any magazines, textbooks, out-of-date computer or travel books, or books with obvious damage.

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About Swire Properties' Community Ambassador Programme
Guided by the philosophy of "Building Communities", Swire Properties established its Community Ambassador Programme in 2001. The programme seeks to help the elderly, the disabled, children and disadvantaged families in the community.

Led by the employees themselves, the programme is an ever-growing network of employees, their families and friends, business partners, tenants, customers and subsidiary companies of Swire. Swire Properties' employees design and organise all of the programme's activities, and contribute their skills, professional expertise and resources to support those in need.

Over the past 12 years, the Community Ambassador team has grown from 40 to over 1,500 Ambassadors, who have contributed almost 60,000 service hours and participated in over 520 activities to benefit more than 55,000 people in the community. In 2011, the Swire Properties' Community Ambassador Programme was honoured with the Fourth Hong Kong Volunteer Award (Corporate Award) by the Agency for Volunteer Service.

About Swire Properties
Swire Properties develops and manages commercial, retail, hotel and residential properties, with a particular focus on mixed-use developments in prime locations at major mass transportation intersections. Listed on the Main Board of the Stock Exchange of Hong Kong, the Company's investment portfolio in Hong Kong comprises Island East and Pacific Place as its core holdings. In addition to Hong Kong, the Company has investments in Mainland China, the United States, Singapore and the United Kingdom. Visit Swire Properties' website at

About The Boys' & Girls' Clubs Association of Hong Kong
The Boys' & Girls' Clubs Association of Hong Kong (BGCA) was founded in 1936. With the mission "Nurture the Young Create the Future", the Association strives to provide children, youth and their families with various and professional services to nurture their growth. The Association will continue to strive and to create a child-friendly environment for the children and youth.