Copyright © 2024 Swire Pacific Limited. All rights reserved.
08 Dec 2012
Swire Properties Celebrates 40th Anniversary with "Happy 40th Street Party"

Swire Properties today hosted a street party to commemorate the Company's 40th anniversary of its establishment in Hong Kong. Held at Island East, where the company was founded in 1972, the "Happy 40th Street Party" was a festive affair featuring live entertainment from local and international performers, games and a charity sale.

With a theme of giving back to the community, the street party raised funds from the sale of limited edition T-shirts designed by Hong Kong artist Tania Willis, a raffle ticket sale for a Fiat 500 BiColour, proceeds of sales from food and beverage companies, and other activities operated by pay-what-you-wish donation. Public donations raised at the event were matched dollar-by-dollar by Swire Properties. Combined with a series of internal fundraising events and direct donations associated with this special anniversary celebration, Swire Properties targets to raise a total of HK$500,000 for two charitable organisations, Operation Santa Claus and Habitat for Humanity China.

"Forty years is not a short time, but it is not incredibly long either, considering how we have grown into a household name in Hong Kong and beyond." said Martin Cubbon, Chief Executive of Swire Properties, during the opening ceremony. "Swire Properties' reputation is based on far more than its buildings - we are also known for the long-term value we create for the communities we serve. We recognise ourselves as a valued member of a wider community, and so it made perfect sense to share our milestone celebration with the public. We're delighted to have the opportunity to enjoy a fun afternoon together and support some meaningful causes."

The "Happy 40th Street Party" was open to the public, and visitors had a chance to enjoy an array of fun activities, performances and food booths lined up along Tong Chong Street, including art and handicraft, fun and games for all ages. Live performances included Flipz, a local dance group led by former representatives of the Hong Kong Gymnastic Team, local band Hi-Tone and Metro, an acclaimed A Cappella vocal group. All game activities were operated by pay-what-you-wish donation. Swire Hotels and other food and beverage companies supported the event by creating special menus to serve visitors and donating 10% of the proceeds from their sales. Swire Properties' Community Ambassador also showed their volunteer spirit by participating at the street party.

Since its incorporation in 1972, Swire Properties has helped sculpt Hong Kong's urban landscape, creating landmark destinations such as Pacific Place and the Island East district, and further extending its investment into Mainland China, the US and the UK. Throughout its 40 years of development, the Company has distinguished itself as a developer that builds exceptional value, with visionary projects which have transformed neighbourhoods into vibrant communities.

- End -

About Swire Properties

Swire Properties develops and manages commercial, retail, hotel and residential properties, with a particular focus on mixed-use development in prime locations at major mass transportation intersections. Listed on the Main Board of the Stock Exchange of Hong Kong, the Company's investment portfolio in Hong Kong totals over 17 million sq ft (over 1.58 million sqm)* of gross floor area, with Island East and Pacific Place as its core holdings. In addition to Hong Kong, the Company has significant investments in Mainland China, the United States and the United Kingdom.

In Mainland China, Swire Properties has a portfolio amounting to over 13.5 million sq ft (approximately 1.26 million sqm)*, including five mixed-use developments in Beijing, Guangzhou, Chengdu and Shanghai. Of these, Sanlitun Village and INDIGO in Beijing and TaiKoo Hui in Guangzhou have opened.

Since 1980, the Company has been developing investment and trading properties on the island of Brickell Key in downtown Miami, Florida where it has created an acclaimed residential and commercial portfolio, including the new large-scale mixed-use project, Brickell CitiCentre.

Through Swire Hotels, the Company also creates and manages intriguing urban hotels in Hong Kong, Mainland China and the United Kingdom, aimed at providing an exceptional experience for travellers who seek individuality, style and personalised service.

Visit Swire Properties' website at

* Gross floor area in respect of 100% of the properties excluding car park areas and not on an attributable basis.

Download (153 KB)
Martin Cubbon, Chief Executive of Swire Properties, officiated at the opening ceremony.

Download (261 KB)
Staff of Swire Properties performed a special dance routine on stage.

Download (297 KB)
Martin Cubbon pictured with staff.

Download (495 KB)
Family of staff at game booth.

Download (186 KB)
Swire Hotels and food and beverage tenants supported the event
by creating special menus to serve visitors.

Download (324 KB)
Swire Properties hosted a "Happy 40th Street Party" at Tong Chong Street, Island East.