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25 Aug 2011
Swire Properties' New Residential Development Named ARGENTA; A Landmark Residence Launches in Prestigious Mid-Levels District

Swire Properties' new residential development has been officially named 'ARGENTA'. Located in the prime Mid-Levels residential district, ARGENTA is poised to be an outstanding landmark in architectural design and a rare jewel in one of Hong Kong Island's most sought-after addresses.

"ARGENTA is derived from the Latin word for 'Silver'," explains Adrian To, General Manager, Residential at Swire Properties. "ARGENTA reflects the same exceptional qualities and timeless elegance as precious silver."

"Mid-Levels has always been a highly coveted residential area," adds To. "There is a high demand for premium properties which offer the luxury of space, superior amenities and exceptional design. This exclusive project continues Swire Properties' long-standing tradition of creating prestigious residences in prime locations. ARGENTA is destined to set new standards in luxury living."

Located on 63 Seymour Road, ARGENTA features an ultra-modern, all-glass exterior, offering stunning panoramic views over Victoria Harbour. The 31 residential storeys development comprises 30 luxurious apartments, each occupying an entire floor, providing residents with maximum privacy. The development includes 28 three-bedroom apartments of approximately 2,800 sq ft each, and two exclusive units consisting of a penthouse duplex of approximately 4,700 sq ft and a deluxe apartment of approximately 2,800 sq ft, both with their own spacious flat roofs. Residents also have access to a state-of-the-art clubhouse in the development.

ARGENTA enjoys easy access to the city's transport network and close proximity to the Central business district and the cultural and entertainment hub of Soho.

ARGENTA is expected to be completed by the second half of 2013.

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Adrian To, General Manager, Residential at Swire Properties announces the name of the Company's new residential development in Mid-Levels "ARGENTA".

About Swire Properties

Incorporated in 1972, Swire Properties develops and manages commercial, retail, hotel and residential properties, with a particular focus on mixed-use development in prime locations at major mass transportation intersections. The Company's investment portfolio in Hong Kong totals approximately 16.6 million sq ft (over 1.54 million sqm)* of gross floor area, with Island East and Pacific Place as its core holdings. In addition to Hong Kong, the Company has a presence in Mainland China, the United States and the United Kingdom.

In Mainland China, Swire Properties has a portfolio amounting to approximately 12.9 million sq ft (approximately 1.20 million sqm)*, the majority of which is under construction. The five projects consist of mixed-use developments in Beijing, Guangzhou, Chengdu, and Shanghai, with Sanlitun Village and The Opposite House hotel in Beijing being the best-known among them.

In 2008, the Company formed Swire Hotels to create and manage intriguing urban hotels in Hong Kong, Mainland China and the United Kingdom, aimed at providing an exceptional experience for travellers who seek individuality, style and personalised service.

The Company is a wholly-owned subsidiary of the publicly-listed Swire Pacific Limited whose businesses are grouped under five operating divisions - property, aviation, beverages, marine services and trading & industrial.

Visit Swire Properties' website at

* Gross floor area in respect of 100% of the properties excluding car park areas and not on an attributable basis.