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21 Nov 2010
Swire Properties Pleased with Results of AZURA Sales Launch

Swire Properties Ltd has officially commenced the sales launch for AZURA yesterday, its prestigious new development at 2A Seymour Road in Mid-Levels West.

As at 6 pm today, 28 units have been sold, representing 31% of the number of units available for sale and accounting for HK$1,134 million in sales proceeds, with an average transacted price at HK$22,629 psf.:

Adrian To, General Manager, Residential at Swire Properties Limited, said: "We are very pleased with the results of our sales launch, which demonstrate the strength of home buyer confidence in AZURA as a class-leading development that represents excellent value over the long run,"

Located on the ground floor of Cityplaza Four, the AZURA show flat is open for public viewing from 4pm-8pm daily. For sales enquiries, please contact:

Swire Properties Real Estate Agency Limited
Tel: (852) 2922 4888

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Located at 2A Seymour Road, AZURA is Swire Properties' latest residential project in Mid-Levels West. The development comprises 126 spacious units with typical units ranging from approximately 1,665 to 2,078 sq ft in size. The residence also features three exquisite penthouses on the top floor with rooftop and private pool, and three unique apartments on the podium level which feature a flat roof space. The spacious duplex clubhouse boasts an area of 20,000 sq ft and contains a variety of facilities to meet the needs of residents.

Visit AZURA's website at

About Swire Properties
Incorporated in 1972, Swire Properties develops and manages commercial, retail, hotel and residential properties, with a particular focus on mixed-use development in prime locations at major mass transportation intersections. The Company's investment portfolio in Hong Kong totals over 17.8 million sq ft (approximately 1.66 million sqm)* of gross floor area, with Pacific Place, Island East and Festival Walk as its core holdings.

In addition to Hong Kong, the Company has a presence in Mainland China, the United States and the United Kingdom. In Mainland China, Swire Properties has an investment portfolio amounting to over 10.8 million sq ft (over 1 million sqm)*, the majority of which is under construction. The four projects consist of mixed-use developments in Beijing, Shanghai and Guangzhou, with Sanlitun Village and The Opposite House hotel in Beijing being the best-known among them.

In 2008, the Company formed Swire Hotels to create and manage intriguing urban hotels in Hong Kong, Mainland China and the United Kingdom, aimed at providing an exceptional experience for travellers who seek individuality, style and personalised service.

The Company is a wholly-owned subsidiary of the publicly-listed Swire Pacific Limited whose businesses are grouped under five operating divisions - property, aviation, beverages, marine services and trading & industrial.

Visit Swire Properties' website at

*Gross floor area in respect of 100% of the investment properties excluding car park areas and not on an attributable basis.