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16 Nov 2010
Swire Properties Unveils AZURA Prices and Payment Method, Show Flats Now Open

Swire Properties Limited has officially unveiled the prices and payment method for AZURA, its new residential development at 2A Seymour Road, Mid-Levels West.

Two show flats are now on display at G/F, Cityplaza 4, Island East, offering alternate visions of Unit C, the 1,679 sq ft, three-bedroom home at AZURA. Identical in layout, one show flat is unfurnished presenting the handover standard provision, while the other is designed and furnished to illustrate the creative possibilities within each unit.

Adrian To, General Manager, Residential, at Swire Properties Limited, said:"AZURA offers a sanctuary from busy city life, yet remains within easy reach of Central and Soho. Its fan-shaped layout on each floor ensures a high level of privacy while maximising the city and harbour views in all units. The new show flats exemplify the minimalist elegance and tranquillity afforded by AZURA's thoughtful, modern design."

The spacious living/dining area of the show flat is fitted with a seven-metre wide double-glazed glass wall, which includes two 1.8-metre wide sliding doors. "The glass wall allows natural light to fill the apartment and enhances the living space, as well as opening up views over the city and the harbour," explained To.

The unique "Kitchen Plus" design is also one of the key features in every AZURA unit, and offers the rare luxury of a traditional Chinese kitchen combined with an contemporary open pantry for drinks or an intimate dinner. The pantry acts as a flexible space where preparing and enjoying meals come together, and enhances the spaciousness of each layout. AZURA kitchens are tailor-made with top quality appliances by Miele and exclusively designed fittings from Alea by Varenna, which offer outstanding storage space.

Fifty-one units are now available for sale at an average price of HK$22,288 per sq ft. A standard staged payment method is in place, under which buyers are required to pay a 20% down payment in stages within 90 days of signing the formal Agreement of Sale and Purchase. The remainder will be payable upon the completion of the development.

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Adrian To, General Manager, Residential, at Swire Properties (left), announces the number of first batch units of AZURA and payment method.

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The spacious living/dining area of the AZURA show flat is fitted with a seven-metre wide double-glazed glass wall. It allows natural light to fill the apartment, enhances the living space and opens up views over the city and the harbour.

The AZURA show flats will be open for public viewing from 17 November 2010 onwards. For sales enquiries, please contact us:

Swire Properties Real Estate Agency Limited
Tel: (852) 2922 4888

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Located at 2A Seymour Road, AZURA is Swire Properties' latest residential project in Mid-Levels West. The development comprises 126 spacious units with typical units ranging from approximately 1,665 to 2,078 sq ft in size. The residence also features three exquisite penthouses on the top floor with rooftop and private pool, and three unique apartments on the podium level which feature a flat roof space. The spacious duplex clubhouse boasts an area of 20,000 sq ft and contains a variety of facilities to meet the needs of residents.

Visit AZURA's website at

About Swire Properties
Incorporated in 1972, Swire Properties develops and manages commercial, retail, hotel and residential properties, with a particular focus on mixed-use development in prime locations at major mass transportation intersections. The Company's investment portfolio in Hong Kong totals over 17.8 million sq ft (approximately 1.66 million sqm)* of gross floor area, with Pacific Place, Island East and Festival Walk as its core holdings.

In addition to Hong Kong, the Company has a presence in Mainland China, the United States and the United Kingdom. In Mainland China, Swire Properties has an investment portfolio amounting to over 10.8 million sq ft (over 1 million sqm)*, the majority of which is under construction. The four projects consist of mixed-use developments in Beijing, Shanghai and Guangzhou, with Sanlitun Village and The Opposite House hotel in Beijing being the best-known among them.

In 2008, the Company formed Swire Hotels to create and manage intriguing urban hotels in Hong Kong, Mainland China and the United Kingdom, aimed at providing an exceptional experience for travellers who seek individuality, style and personalised service.

The Company is a wholly-owned subsidiary of the publicly-listed Swire Pacific Limited whose businesses are grouped under five operating divisions - property, aviation, beverages, marine services and trading & industrial.

Visit Swire Properties' website at

* Gross floor area in respect of 100% of the investment properties excluding car park areas and not on an attributable basis.