Copyright © 2024 Swire Pacific Limited. All rights reserved.
04 Jun 2013
Swire Properties to Bring EAST Hotel to Brickell CityCentre

Hong Kong-based Swire Hotels Chooses Iconic Project to Launch Hotel Flagship in US

Swire Properties Inc, a Swire Properties subsidiary in the United States and one of South Florida's leading international real estate developers, today announced that it has reached an agreement with Swire Hotels to make EAST the hotel flagship at its US$1.05 billion mixed-use Brickell CityCentre development in downtown Miami.

This will be the EAST brand's first US hotel and Swire Hotels' first North American venture. Billed as a lifestyle business hotel, EAST currently has locations in Hong Kong and Beijing. The hotel will also be managed by Swire Hotels, a business division of Hong Kong-based Swire Properties Limited.

At Brickell CityCentre, EAST, Miami is expected to be approximately 218,000 sq ft with 263 guest rooms and 89 serviced apartments, which will also be managed by Swire Hotels. The hotel will have two restaurants and a rooftop bar, as well as meeting rooms, pool, fitness center and treatment rooms.

"Interest on the part of hospitality companies in flagging the Brickell CityCentre hotel has been keen," said Stephen Owens, President of Swire Properties Inc. "due to their desire to secure a prime location in the hot Brickell market and due to the inclusion of luxury retail in our project. We were ultimately able to select from among ten upscale hotel brands in choosing Swire Hotels' EAST for our flagship."

Brian Williams, Managing Director of Swire Hotels said, "We're thrilled to be partnering with the Swire Properties team in Miami, and feel that such an iconic project in an emerging global city like Miami is the perfect opportunity to expand our portfolio to the United States."

- End -

About Swire Properties Inc
Swire Properties Inc, established in Miami since 1979, is one of South Florida's leading international developers of urban office, hotel and condo real estate. Known for its US$1 billion master-planned development of Brickell Key along the Miami River in downtown Miami, Swire continues to shape the Miami skyline with its latest project, Brickell CityCentre, a landmark US$1.05 billion mixed-use development comprising a gross floor area of 5.4 million square feet including office, residential, hotel, retail and entertainment space and underground parking. The Company is a wholly-owned subsidiary of the publicly-listed Swire Properties Limited based in Hong Kong.

About Swire Hotels
Swire Hotels has been created to manage intriguing urban hotels in Hong Kong, Mainland China and the United Kingdom, providing a characterful experience for travellers who seek individuality, style and personalised service.

The Opposite House, Beijing, opened in 2008 and was followed by The Upper House, above Pacific Place, Hong Kong, in October 2009. The Temple House will open in Q4, 2014 in Chengdu.

Swire Hotels opened a 345-room lifestyle business hotel called EAST, Hong Kong in Hong Kong's Island East on 25 January 2010. The 369-room EAST, Beijing, located within INDIGO in Jiangtai, opened in September 2012. EAST, Miami, offering 263 rooms and 89 serviced apartments, will open in Brickell CityCentre in 2015.

Swire Hotels has launched a new collection of locally inspired and stylish hotels in the heart of great British towns and cities called Chapter Hotels. The first hotel in the collection, The Montpellier Chapter, Cheltenham opened in 2010. The second hotel, The Magdalen Chapter, Exeter opened in June 2012.

EAST Miami at Brickell CityCentre is slated to open in 2015